Digital Marketing
Strategy and Planning, Content Creation, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Management, Email Marketing, Analytics and Reporting, Client Management, Technical Support and Maintenance, Training and Development.
Strategy and Planning
4. Pay-Per-Click (PPC) Advertising
- Campaign Setup: Create and configure ads on platforms like Google Ads and Bing Ads.
- Ad Copywriting: Craft compelling ad copy and visuals.
- Bid Management: Monitor and adjust bids to optimize ad performance.
- Performance Tracking: Analyze metrics and adjust strategies accordingly.
. Social Media Management
- Profile Management: Maintain and update social media profiles.
- Engagement: Respond to comments, messages, and interactions.
- Advertising: Manage paid social media campaigns.
- Analytics: Track social media performance and adjust strategies.
6. Email Marketing
- List Management: Maintain and segment email lists.
- Campaign Design: Create and design email templates.
- Automation: Set up automated email workflows and sequences.
- Analytics: Track open rates, click-through rates, and conversions.
7. Analytics and Reporting
- Data Collection: Gather data from various sources (e.g., Google Analytics, social media insights).
- Performance Reporting: Create regular reports on campaign performance and metrics.
- Insights and Recommendations: Analyze data to provide actionable insights and suggestions.
8. Client Management
- Onboarding: Introduce new clients to your services and processes.
- Communication: Maintain regular contact with clients to update them on progress.
- Feedback Collection: Gather client feedback and adjust strategies as needed.
- Project Management: Use tools to track task completion and project timelines.
9. Technical Support and Maintenance
- Website Maintenance: Regular updates and troubleshooting.
- Tool Integration: Implement and manage marketing tools and software.
- Security: Ensure the security of digital assets and data.
10. Training and Development
- Team Training: Provide ongoing training for staff on new tools and techniques.
- Client Education: Offer workshops or resources to help clients understand digital marketing.